About Us

We Are Reclaiming Leadership.

We exist to eradicate erasure in organizational leadership — one woman at a time. Through evidence-based coaching, proprietary frameworks, and a relentless belief in the women we work with, we close the gap between where talented leaders are and where they are undeniably meant to be.

Who We Are

Alpha Redefined.

Forget what you think Alpha means. It is not aggression. It is not dominance. It is not the person who talks the most, takes up the most space, or needs the room to know they are in charge.

Alpha is the new era of leadership, and it looks nothing like what was modeled for us. It is the leader who walks in and the energy shifts. The one whose stillness commands more authority than anyone else's volume. The one who leads with precision, emotional intelligence, and an unshakeable sense of self that no title, no politics, and no glass ceiling can touch.

That is what we build here.

"Quiet power. Sharp results. That is the only kind of Alpha we recognize." — Alpha Consulting & Coaching
Leadership
Executive Presence
Emotional Intelligence
Emotional Intelligence
Strategic Vision
Strategic Vision
Alpha Redefined

The new Alpha

Not bravado. Not posturing. Not control.

Alpha is the leader who walks in and the energy shifts. The one whose stillness commands more authority than anyone else's volume. The one who leads with precision, emotional intelligence, and an unshakeable sense of self that no title, no politics, and no glass ceiling can touch.

We are organizational scientists and strategic partners.
Every framework we use is grounded in organizational psychology, neuroscience, and over 2,500 hours of executive coaching practice. This is not intuition work. It is precision work. The kind that produces promotions, presence, and leadership legacies that outlast any role.

Quiet Power Emotional Intelligence Precision Neuroscience 2,500+ hrs Legacy
Our Mission

Why We Exist.

Our mission is to eradicate erasure in organizational leadership,
one woman at a time.

We do this by developing emotionally intelligent leaders who know their worth,
own their authority, and lead in a way that is impossible to overlook.

Through evidence-based coaching, proprietary frameworks, and a relentless belief in the women we work with,
we close the gap between where talented leaders are and where they are undeniably meant to be.

"We don't fix women. We dismantle the systems — internal and external —
that told them they needed fixing."
Our Vision

The World We Are Building.

A world where the most emotionally intelligent leaders
are also the most powerful ones.

Where women at every level of leadership walk into rooms already knowing their value
and organizations are built to recognize it.

Where emotional intelligence is not the soft alternative to executive presence
but the very foundation of it.

We are building that world one leader at a time.
And we are not stopping.

"To be the most trusted name in emotionally intelligent leadership development for women —
and to leave no qualified leader behind." — Alpha Consulting & Coaching
What We Believe

These Are Our Non-Negotiables.

The principles that guide everything we do.

Emotional intelligence is not a soft skill. It is the sharpest executive tool you will ever develop.
You were never too much. The rooms you were in were simply too small.
Leadership is not a performance. It is a frequency, and every woman we work with already has it.
The internal work and the strategic work are not separate. They are the same work.
Promotion without presence is temporary. We build both.
Faith, lived experience, and science are not in conflict. At Alpha, they are the foundation.
You do not have to code-switch, shrink, or sell out who you are to lead powerfully. Not here.
Founder & CEO
Dr. Ann Marie Collins

Dr. Ann Marie Collins, MBA, PhD

Founder, Alpha Consulting & Coaching · Organizational Psychologist · ICF-PCC Executive Coach

The Scientist. The Strategist. The Coach.

Dr. Ann Marie Collins is not your typical executive coach. She is an organizational psychologist who spent over two decades in senior leadership roles at financial institutions in the Wall Street area before building one of the most distinctive leadership development practices for women in the country.

With a PhD in Organizational Psychology, an MBA, and over 2,500 coaching hours across industries, from Fortune 500 boardrooms to higher education to nonprofit leadership, Dr. Collins brings a rare combination of academic rigor, corporate experience, and deeply personal insight to every engagement.

Her proprietary frameworks — the Power Rising™ A.L.P.H.A. Method™, the Collins Self-Worth Index™, and the B.O.U.N.D Framework — are built on two decades of research, practice, and the lived experience of a woman who has navigated every room she was told she did not belong in.

She is a faith-forward leader whose personal testimony is woven into her professional philosophy. She believes that the most sustainable leadership comes not from external validation but from an internal authority so grounded, so clear, and so embodied that the room has no choice but to feel it.

"I did not build Alpha because I had all the answers. I built it because I found my way through, and I was not going to let the women behind me find their way alone." — Dr. Ann Marie Collins

What Dr. Collins Brings to Every Engagement:

18+ Years Senior Leadership PhD, Organizational Psychology MBA ICF-PCC Certified Coach 2,500+ Coaching Hours 8+ Years Higher Education GENOS Platinum Member Speaker & Author Founder, The Apex Advisory™
Our Team

Meet The Coaches

Our team consists of experienced ICF Coaches with an extensive background in various industries. We firmly believe that while there are many ways to improve leadership skills, Emotional Intelligence is a powerful place to start.

Dr. Ann Marie Kappel

Dr. Ann Marie Kappel

CEO/FOUNDER

Helping leaders unlock executive presence, amplify their voice, and lead with confidence and authenticity.

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Andrea Kang

Andrea Kang

Vice President / Coach

ICF-certified executive coach with 15+ years of experience in leadership development and organizational transformation.

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Irene Stephens

Irene Stephens

Coach / Facilitator

Expert facilitator and coach specializing in emotional intelligence, team dynamics, and inclusive leadership.

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Terrence Coel

Terrence Coel

CSO / Sr. Executive Coach

Senior executive coach and strategist with expertise in C-suite leadership, organizational design, and change management.

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